Renewal by Andersen, Esler Companies strike deals with four college athletic programs

Renewal by Andersen, Esler Companies has signed long-term relationships with the athletics programs at Colorado, UConn, Oklahoma and Texas. The partnerships are designed to drive year-round fan engagement, community initiatives and broader sports-marketing reach through Learfield.

Why it matters: - Renewal by Andersen, Esler Companies is expanding beyond traditional home-improvement marketing into college sports, where fan loyalty and school pride can build year-round brand visibility. - The new relationships are also tied to local philanthropic initiatives, giving the company a community-facing platform in four major markets. - The move marks a broader sports-marketing push for the company after prior partnerships in professional soccer.

What happened: - Renewal by Andersen, Esler Companies announced long-term relationships with the athletics programs at the University of Colorado Boulder, the University of Connecticut, the University of Oklahoma and the University of Texas. - The programs were developed with Learfield, the media and technology company that powers college athletics. - The announcement was dated Sept. 1, 2026, from Smithfield, Rhode Island.

The details: - The programs will create year-round fan engagement around football, men’s and women’s basketball, and additional men’s and women’s sports at each school. - Planned activations include in-venue visibility, digital media, social content, student-athlete name, image and likeness opportunities, and sweepstakes with special prizes and experiences. - Renewal by Andersen will work with universities and local organizations to identify and execute philanthropic initiatives that respond to local needs. - Additional details on those initiatives will come later, as the programs are finalized. - Esler Companies operates Renewal by Andersen businesses across nine U.S. regions. - The company said the goal is to deepen relationships with homeowners and become a trusted community partner in the places where its teammates and customers live and work. - The company said the relationships are a substantial marketing investment. - By partnering with Learfield, Renewal by Andersen will use first-party fan insights and digital media, including display and online video, across applicable distribution channels.

Between the lines: - The strategy leans on live sports as a high-frequency touchpoint, not a one-season sponsorship. - College athletics gives Renewal by Andersen access to families, alumni, students and local communities through multiple sports and calendar moments. - Learfield’s data and distribution tools give the company a way to target fans more precisely than with broad brand advertising. - The outreach also fits with the company’s emphasis on homeownership, belonging and shared experiences. - In 2025, the company donated new windows and doors to Clayton’s House, the Dempsey Center’s hospitality home in Portland, Maine. - A volunteer team of 35 employees installed 22 custom-manufactured, energy-efficient windows and two doors there. - The Door of Opportunity Scholarship Program has awarded scholarships to more than 400 recipients and represents more than $5 million in educational investment.

What's next: - Renewal by Andersen will roll out activations across the four schools throughout the year. - The company will announce more information about the philanthropic initiatives as the programs are finalized. - Renewal by Andersen said it plans to use lessons from these four schools to shape future college partnerships. - The company also said it expects to further expand its college sports involvement.

The bottom line: - Renewal by Andersen, Esler Companies is turning college athletics into a broader brand-and-community platform, with marketing reach, NIL opportunities and local giving all bundled into one national strategy.

More information | Renewal by Andersen | Learfield