MiniLuxe Announces New Mansfield Studio Opening Through Joint Venture with Entrepreneur Vera Vos-Lexmond

25th MiniLuxe opens in Mansfield, MA

MANSFIELD, Mass., Sept. 03, 2026 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (“MiniLuxe” or the “Company”) the purpose-driven beauty brand redefining modern nail care through cleaner products, elevated service standards, and meaningful career opportunities for beauty professionals is pleased to announce the opening of its newest studio in Mansfield, Massachusetts. As the Company’s 25th location, it marks another milestone in MiniLuxe’s expansion. The Mansfield location is located in one of WS Development’s open-air retail destinations, Mansfield Crossing – WS and MiniLuxe have had a longstanding partnership across multiple sites. 

The Mansfield studio is being operated through a joint venture with Vera Vos-Lexmond, a business leader whose passion for community, entrepreneurship, and employee empowerment makes her the ideal partner for the brand. The MiniLuxe Mansfield Crossing location is in addition to Ms. Vos-Lexmond’s multi-location franchise development agreement to bring the MiniLuxe brand and experience to Fairfield County, Connecticut.

MiniLuxe selected Mansfield as its newest location based on the area’s continued population growth, strong base of families and professionals, and its position as a regional destination along the Route 495 corridor. The Mansfield Crossing location attracts visitors from across southeastern Massachusetts and northern Rhode Island, making it an ideal location for a premium self-care brand focused on quality, convenience, and long-term client relationships.

“I immediately connected with MiniLuxe because it represents so much more than beautiful nails,” said Vera Vos-Lexmond, Joint Venture Owner of MiniLuxe Mansfield and Strategic Growth Partner. “The company has built a brand around quality, cleanliness, and empowering both clients and nail designers. I’m excited to bring that experience to Mansfield and create a place where people can slow down, take care of themselves, and feel genuinely welcomed every time they visit. Mansfield is a wonderful community, and I’m proud to introduce a business that reflects the values of quality, care, and connection.”

The opening reflects MiniLuxe’s continued commitment to expanding through partnerships with entrepreneurs who share the company’s values and dedication to elevating the beauty industry.

“Mansfield represents exactly the type of community where MiniLuxe thrives—a growing market with an engaged local community and a premier retail destination in Mansfield Crossing,” said Tony Tjan, Founder and Chief Executive Officer of MiniLuxe. “We’re proud to continue our partnership with WS Development while partnering with exceptional entrepreneurs like Vera Vos, who share our vision for elevating the beauty industry through outstanding client experiences, meaningful careers, and community-focused businesses. Together, we’re building businesses that create lasting value for clients, team members, and the communities they serve.”

Guests who attended the August 8th Grand Opening had the opportunity to meet the Mansfield team, enjoy exclusive opening-day promotions, and experience MiniLuxe’s elevated approach to nail care and self-care. MiniLuxe Mansfield will also be the first location to test a founding membership program.

The Mansfield opening is part of MiniLuxe’s broader national growth strategy, which includes expansion through franchising, acquisitions of existing nail salons, and joint venture partnerships with entrepreneurs who want to build premium beauty businesses backed by an established brand and operating platform.

About MiniLuxe

MiniLuxe Holding Corp. is a Boston-based lifestyle brand and talent empowerment platform transforming the fragmented beauty and self-care industry through its premium service brand, proprietary products, and operating platform. For more than 15 years, MiniLuxe has delivered high-quality nail care, waxing, and esthetic services through a growing network of company-owned, joint venture, and partner-operated studios, completing more than 5 million services to date.

The Company is recognized for its elevated service experience, rigorous hygiene standards, non-toxic products, modern studio design, and commitment to socially responsible labor practices. MiniLuxe’s differentiated model is designed to create better outcomes for both clients and beauty professionals through career development, economic mobility, equity participation, and future ownership opportunities.

MiniLuxe is expanding its reach through a multi-pronged growth strategy that includes new studio development, franchising, and the acquisition and conversion of existing nail salons. By combining a trusted consumer brand, proprietary products, operating expertise, and technology-enabled systems, the Company offers entrepreneurs and operators the opportunity to partner with a proven platform while preserving a strong focus on talent development and service excellence.

Through its growing studio network and product portfolio, MiniLuxe seeks to build the leading trusted brand in beauty and self-care while generating long-term value for clients, talent, and shareholders.

About Mansfield Crossing

Opened in 2007, Mansfield Crossing is a premier open-air shopping destination, offering a vibrant blend of leading retailers and dining options in a pedestrian-friendly environment. With wide sidewalks, thoughtfully designed landscaping, and a scenic walking path encircling a natural four-acre pond, Mansfield Crossing creates a welcoming space for the community to shop, dine, and relax. The center is home to renowned retailers and restaurants, including Warby Parker, The Fresh Market, Miniluxe, L.L.Bean, Sweetgreen, Sephora, CAVA, Nordstrom Rack, and Burtons Grill & Bar. Conveniently located off I-495, Mansfield Crossing serves as a hub for local residents and visitors alike, offering a diverse mix of shopping, dining, and lifestyle experiences in a beautifully curated setting. Visit Mansfield Crossing at 280 School Street, Mansfield, MA 02048. For more information, visit www.mansfieldcrossing.com.

About WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 25 million square feet of existing space and an additional 10 million square feet of planned development, it is one of the largest privately-owned development firms in the country. For more information, visit wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.

Media Contact
MiniLuxe Marketing & Communications
cmastrangelo@miniluxe.com
www.miniluxe.com